NEW ORLEANS — The boundaries of reality are shifting in Southern Louisiana with the opening of Museum of Illusions New Orleans. The brand’s newest location and first in Louisiana will open its doors to the public on October 17, 2025. Located in the heart of the French Quarter in the iconic Jax Brewery building at 600 Decatur St., Museum of Illusions joins the vibrant historic district as New Orleans’ newest must-see attraction for all ages. Tickets will be available starting October 3, and visitors are encouraged to book in advance, as they sell out quickly.
Museum of Illusions New Orleans offers a one-of-a-kind interactive and immersive experience, spanning over 9,000 square feet of photo-worthy installations, mind-bending optical illusions, 3D holograms, thought-provoking exhibits, and interactive illusion rooms. The space will also feature exclusive, never-before-seen installations inspired by the historic beauty and iconic jazz culture of New Orleans, featuring scenes from venues like Preservation Hall and the architecture along Bourbon Street.
“We are thrilled to launch the Museum of Illusions in New Orleans and contribute to the vibrant cultural fabric of the city,” said Kim Schaefer, CEO of Museum of Illusions. “With its historic architecture, iconic landmarks, and rich artistic heritage, New Orleans is the perfect location for our expanding collection of immersive museums.”
Museum of Illusions New Orleans boasts a captivating collection of over 80 exhibits, sure to dazzle both locals and tourists exploring the lively French Quarter. Designed for all ages, the museum will teach visitors about vision, perception, the human brain and science, helping them understand why the eyes see things that the brain cannot comprehend. Spanning 4 continents in 26 countries with over 60 locations, Museum of Illusions is the world’s largest and fastest-growing brand of privately owned museums.
Museum of Illusions New Orleans will be open Sunday – Thursday 10am – 9pm, Friday and Saturday 10am-10pm with final admission one hour before closing. Stay up-to-date on the latest news, grand opening details, exclusive promotions, special events, and thrilling experiences at the museum by visiting www.moineworleans.com. The museum offers more than just general admission—it’s also the perfect venue for group outings, special events, team-building activities, and field trips, all of which can be pre-booked through the website.
About Museum of Illusions
Museum of Illusions New Orleans is part of the global Museum of Illusions Group, the largest and fastest-growing chain of private museums in the world. The unique concept offers all age groups an interactive experience where mind-blowing exhibits play tricks on the minds of visitors and show them the exciting science behind illusions. With over 60 locations across 26 countries, Museum of Illusions continues to grow and share the fascinating world of illusions with curious minds all over the world.