NEW ORLEANS — New Orleans & Company will host “Tourism University” from 1:30 p.m. to 3 p.m. on April 17 at 2020 St. Charles Avenue.
Attendees will learn more about advertising trends, online search habits for travelers, and advertising opportunities available to New Orleans & Company members.
“In today’s competitive landscape, advertising plays a pivotal role in the success of tourism businesses,” said a spokesperson. “It is not only about promoting services or destinations but about creating meaningful connections, telling compelling stories, and engaging potential travelers in ways that resonate on a personal level. Effective advertising strategies can significantly enhance visibility, drive demand, and ultimately contribute to the sustainable growth of tourism enterprises.”
Kiki Mannear will discuss travel sentiment and trends.