Student-led Tradition Honors the Legacy of Beloved Coach Marta Bott
NEW ORLEANS – Ursuline Academy of New Orleans is proud to announce that its 2025 Pink Game raised $8,227.17, bringing the total funds raised since the event’s inception in 2008 to $126,987.59. Proceeds support the East Jefferson General Hospital Breast Care Center, funding advanced diagnostic technologies, medical supplies, educational resources and renovations to the Yenni Treatment Center, where a dedicated treatment room honors the memory of Ursuline alumna and beloved coach Marta Bott.
The Pink Game began as a student-led initiative in 2008 to raise awareness and funds for breast cancer in honor of Coach Bott. Just months after the inaugural game, Marta lost her courageous battle with breast cancer but her legacy continues to inspire generations of Ursuline students. What began as a single student project has grown into a vibrant, school-wide tradition that embodies Ursuline’s motto, Serviam— “I will serve”. Each year, students take the lead in planning, promoting and participating in the event, rallying the entire school community around a shared mission of compassion and service.
“Through their dedication, Ursuline students have transformed the Pink Game into more than just an athletic event—it’s a living expression of faith, leadership and love,” said Laurie Leiva, Academy President. “We are proud of our students’ commitment to honoring Marta’s memory and stand in solidarity with breast cancer survivors, fighters and those we’ve lost.”
Over the years, Pink Game proceeds have funded vital medical resources, enhanced patient care and supported renovations at East Jefferson General Hospital, ensuring that the community has access to the best possible breast cancer treatment. A plaque in the Yenni Treatment Center commemorates Coach Bott’s legacy and the Ursuline students who continue her mission of service.
The Pink Game remains a highlight of the fall semester, uniting the Ursuline community in celebration, remembrance and advocacy. Through this enduring tradition, Ursuline students demonstrate how leadership, service and compassion can create lasting impact—on their school, their community and the lives of those affected by breast cancer.
About Ursuline Academy of New Orleans
Founded in 1727, Ursuline Academy of New Orleans is the oldest Catholic school and the oldest continuously operating school for girls in the United States. Rooted in the tradition of St. Angela Merici, the Academy is committed to the spiritual, intellectual, and moral development of young women in the spirit of Serviam: “I will serve.”