NEW ORLEANS — The New Orleans Recreation Development Commission (NORD) marked a major milestone today with the opening of its fourth E-Sports lab at Joe W. Brown Memorial Park, expanding access to cutting-edge technology, skill-building opportunities, and safe recreational spaces for youth across the city.
The new facility joins existing E-Sports labs at Milne, Cut-Off, and Lyons Recreation Centers, representing a total investment of more than $500,000 in E-Sports programming and infrastructure across four locations. Each lab is equipped with computers, Xbox and PlayStation consoles, and virtual reality devices, providing teens with opportunities to learn teamwork, problem-solving, critical thinking, and digital literacy, all skills that are increasingly essential in today’s technology-driven world.
“With the opening of NORD’s fourth E-Sports Lab, we are giving our young people more than just a place to game we’re giving them the tools to lead, to innovate, and to build brighter futures for themselves and for New Orleans,” said Mayor LaToya Cantrell. “This investment ensures our children have safe, positive outlets that prepare them for success in school, work, and life.”
“At NORD, we know recreation doesn’t look the same for every young person, and not everyone wants to play on a field or court,” said Larry Barabino, Jr., CEO of the NORD Commission. “E-Sports is another way to meet youth where they are and give them meaningful opportunities to grow. By investing in technology, innovation, and spaces like this, we’re preparing the next generation for success in school, in their careers, and in life. These labs build confidence, spark creativity, and prove that when we invest in young people, we invest in the future of New Orleans.”
The launch of the Joe W. Brown lab underscores NORD’s continued commitment to expanding opportunities for New Orleans youth and bridging the gap between recreation and workforce development. As the E-Sports industry continues to grow globally, NORD is positioning young people to explore emerging career pathways in technology, gaming, digital media, and beyond.
“This new e-sports lab is more than just a place to play games—it’s a hub for learning, creativity, and community for our children. By investing in spaces like this, we’re giving our young people access to cutting-edge technology, opportunities to develop teamwork and leadership skills, and a safe environment in which to grow,” said Councilmember King. “I’m proud to stand with NORD in bringing innovative programs that prepare our next generation for success both in and out of the classroom.”
Community partners, parents, and educators have expressed strong support for the expansion of NORD’s E-Sports programming, recognizing its role in fostering innovation, engagement, and skill development among New Orleans youth. The opening of the Joe W. Brown lab further demonstrates NORD’s commitment to advancing equitable access to recreational and educational resources that prepare the city’s next generation for long-term success.
“The opening of our fourth esports lab with NORD marks another milestone in giving New Orleans youth access to cutting-edge technology, competitive gaming, and safe spaces to grow,” said Brent DeLarge, Executive Director of Unchained Realities. “Together, we’re building more than gamers—we’re building creators, leaders, and future innovators.”
For more information about NORD’s E-Sports program, visit nordc.org.