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Urban South Brewery and Neutral Ground News Announce Refreshing Collaboration: “Oh! The Humidity!”

Urban South Brewery and Neutral Ground News Announce Refreshing Collaboration: "Oh! The Humidity!"HOUSTON/NEW ORLEANS/PENSACOLA — Urban South Brewery, a leading name in the craft beer industry, announces its latest collaboration with the renowned satirical news platform Neutral Ground News. The result of this exciting partnership is the delectable and innovative fruited sour beer aptly named “Oh! The Humidity!”

Crafted with a passion for exceptional taste and a touch of humor, “Oh! The Humidity!” is a cantaloupe and mango fruited sour that promises to tantalize taste buds and evoke the spirit of Southern summers. This unique and refreshing beer embodies the essence of New Orleans, Houston, and Pensacola, making it a perfect representation of the Gulf Coast lifestyle.

“We’re always looking for creative ways to engage with our community and bring joy to our patrons,” said Jacob Landry, Founder of Urban South Brewery. “Teaming up with Neutral Ground News was a natural fit, and together we’ve crafted a beer that not only captures the region’s flavors but also adds fun to the craft beer experience.”

The collaboration between Urban South Brewery and Neutral Ground News goes beyond just the beer itself. The label design, featuring a playful illustration of misty water droplets fading down the can, adds a layer of whimsy to the overall experience. This limited-edition beer will be available exclusively on tap at Urban South Brewery locations in New Orleans and Houston and at Perfect Plain in Pensacola, while supplies last.

“Oh! The Humidity!” is more than just a beverage; it’s a celebration of Southern culture, a fusion of flavors, and a testament to the power of creative collaboration. Craft beer enthusiasts and locals are encouraged to visit Urban South Brewery’s taprooms and Perfect Plain in Pensacola to savor this limited-time offering. Don’t miss your chance to experience the taste of summer with a twist—raise your glass and toast to “Oh! The Humidity!”

For more information about Urban South Brewery and their latest collaboration, please visit To stay up-to-date with the latest news from Neutral Ground News, visit

About Urban South Brewery
Founded in 2016, award-winning Urban South Brewery has established itself as one of the leading Southern regional craft breweries. From its original New Orleans taproom, to its satellite location in Texas – Urban South – HTX, to its recently acquired Perfect Plain Brewing Co. in Pensacola, Florida, the brewery produces high-quality, affordable beers that are easy to drink and a great way to enhance any occasion. Known for its flagship Paradise Park American Lager and Holy Roller IPA, fruited sours, and hard seltzers, recent accolades include: 2022 U.S. Open Beer Championship (Gold and Bronze), 2021 Can Can Awards (Gold and Bronze, 2020 U.S. Open Beverage Championship (Silver) and 2020 Great American Beer Festival (Gold). Urban South prides itself on being a strong community partner with a belief that beer is a family affair. For more information, visit @urbansouthbeer @urbansouth_nola @urbansouthhtx @perfectplain

About Neutral Ground News
Neutral Ground News is a satirical news organization known for its humorous take on current events and culture. With a dedicated following, it provides a lighthearted perspective on the news and happenings in the Gulf Coast region.


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