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lera Holistic Healthcare and PAX Labs Announce Exclusive Partnership in Louisiana, Unveil Cannabis Product for Vets

BATON ROUGE Ilera Holistic Healthcare (IHH) and PAX Labs are pleased to announce an exclusive partnership in Louisiana that will pair the PAX Era Pro™ inhaler platform with Ilera Holistic’s AYO branded medical cannabis formulations. The partnership will debut FREEDOM™, a new line of cannabis products formulated specially for veterans, on May 26, 2021, at the WWII Museum in New Orleans.

 This groundbreaking agreement will allow IHH to launch its first inhalable cannabis products to the Louisiana medical marijuana (MMJ) market — a major step in the company’s mission to provide patients with the most advanced medical cannabis options. In addition to FREEDOM™, this will include other strains to be introduced in the coming months. FREEDOM™ and other IHH products are available through the state-licensed MMJ pharmacies and accessible to all patients in the state through a doctor’s recommendation. Ilera operates in Louisiana under the license of Southern University, the only historically Black university in the nation to launch CBD and THC lines of medicinal marijuana products.

The most sophisticated device on the international market, the award-winning Era Pro will provide exceptional delivery of medicated aerosol using premium cannabis distillate and all-natural Harlequin Terpene Blend. This device’s aerosol is free from harmful heavy metals, toxins, and combustion byproducts for the safest inhalation experience. PAX pods feature only food-grade materials tested to medical standards and certified free from contaminants. The PAX App puts control and transparency directly into the hands of pharmacists and their patients, with true dose control, closed-loop temperature control, and lockout capabilities, available on iPhone, Android and web. PodID™ delivers unprecedented access to information, including pod ingredients, strain and potency information, state-regulated test results and more. The Era Pro device is available from PAX Labs or Louisiana cannabis pharmacies. A 20% discount is available to military members on

“At Ilera Holistic Healthcare, our first priority is to serve the patients and provide them with the best options for their medical cannabis treatment,” says IHH CEO Dr. Chanda Macias. “Metered vaporization provides patients greater bioavailability of the medicine and a rapid onset of action compared to other delivery methods. We are so proud to partner with PAX, an industry leader that provides the highest quality technology system to bring the most advanced inhaler to our patients.”

“Ilera Holistic Healthcare produces only the highest pharmaceutical-grade medical cannabis products, sharing PAX’s rigorous ethos of quality and safety, ” said David Atkins, Head of Business Development, PAX Labs. “This launch marks a huge step forward for PAX in the South’s burgeoning cannabis industry, and we couldn’t have a better partner than trailblazer Dr. Chanda Macias and the talented team at Ilera Holistic Healthcare to bring these products to patients across Louisiana.”

Ilera Holistic Healthcare’s cannabis products are grown, cultivated, processed and packaged in Louisiana through a partnership with Southern University’s Agricultural Research and Extension Center.

“We are thrilled to launch our first inhalable product with Ilera Holistic Healthcare through this exciting new partnership with PAX,” says Dr. Janana Snowden, director of the Southern Institute for Medicinal Plants at the Southern University Ag Center. “We all share the goal of delivering the highest quality medical cannabis to all Louisianans in a variety of methods to suit their needs. The launch of FREEDOM and other forthcoming inhalable products through this partnership are a significant step in that direction.”

About Ilera Holistic Healthcare
Ilera Holistic Healthcare (IHH) is a fully integrated medical marijuana company that fuses science and innovation to discover life-changing therapies. In Louisiana, IHH partners its world-class cultivation and extraction methods with Southern University’s to expertly create and deliver consistent, high-quality medicines. From seed and soil to dispensary shelves, Ilera is committed to providing a superior health and wellness experience.

About PAX
PAX Labs‘ mission is to enhance people’s lives through exceptional cannabis experiences. For more than a decade, we have been focused on creating award-winning, premium devices that deliver enduring quality through innovations in design and technology. PAX works with hand-selected partners across the country who curate and produce the highest-quality, purest cannabis concentrates for PAX Era pods. The PAX brand represents a passion for increasing well-being and joy, and is committed to establishing cannabis as a force for good—advancing causes of social justice, access and equity in the space.


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