NEW ORLEANS – Good Trouble Kentucky Straight Bourbon Whiskey and its founder Dee M. Robinson will host “Good Troublemakers: Cocktails for a Cause,” a special fundraiser taking place Wednesday, July 23, from 9-11 p.m. at the Toulouse Theatre Front Bar (615 Toulouse St.) in the middle of Tales of the Cocktail in New Orleans.
The event will raise funds for the Preservation Hall Foundation, a cultural cornerstone that safeguards the soul of New Orleans music while supporting generations of musicians.
The evening will feature an all-vinyl DJ set by Jean Daval aka DJ Preservation, along with surprise musical guests. A true sonic and visual storyteller, Preservation’s 20-plus years in music include collaborations with legends like Yasiin Bey (Mos Def), RZA, MF DOOM, GZA, KRS-One, and more. As one-half of the experimental duo Dr. Yen Lowith Brownsville Ka, and a creative force in hip hop and underground culture, DJ Preservation’s soundscapes are rich, raw, and deeply rooted—making him the perfect vibe-setter for a night of culture and purpose.
“Preservation Hall and Good Trouble are united in our commitment to New Orleans and music education. Good Trouble is a model company leading the charge,” said Ben Jaffe, Board Chairman of PHF and Creative Director of Preservation Hall.
“Preservation Hall is more than a historic venue — it’s a sanctuary for the soul of New Orleans and a lifeline for the musicians who keep its rich cultural legacy alive,” said Dee M. Robinson, entrepreneur and founder of Good Trouble Bourbon. “By supporting Preservation Hall, we help ensure that these extraordinary artists are celebrated, sustained, and heard. At Good Trouble, we believe in lifting up those who inspire change through creativity and community — and that’s exactly what Preservation Hall represents.”
Good Trouble is more than just an award-winning bourbon, it’s a call to action—crafted to spark dialogue, foster connection, and inspire meaningful change. With its smooth, robust flavor and bold mission, Good Trouble challenges the status quo while building bridges between people, purpose and progress. A portion of all proceeds supports the Be Good, Do Good Shine Your Light Foundation, a 501(c)(3) nonprofit committed to advancing inclusivity and community-driven impact. Every pour is an invitation to raise your glass—and your voice—for good.
For more information, please visit www.goodtroublebourbon.com and to RSVP for the event visit https://goodtroublenola.eventbrite.com.